Top 25 brands for decorative cosmetics

The beauty industry is something that is always on the rise. Even the reality of the pandemic did not not diminish women’s desire to look attractive and wear makeup. It sounds paradoxical, but it is a fact that from November 2020 to April 2021 (when the coronavirus infection is at its peak), the number of views of tutorial videos showing how to apply day or evening make-up increased significantly!

We’ll reveal the best make-up brands to create brilliant looks that won’t harm even the most sensitive skin.

So, luxury color cosmetics, a list of the top 25 brands according to EDEMWEISS, premium and budget:

  1. Lancome;
  2. La Prairie;
  3. Guerlain;
  4. Chanel;
  5. Dior;
  6. Giorgio Armani;
  7. Lavinie Switzerland;
  8. Yves Saint Laurent;
  9. Tom Ford;
  10. Estee Lauder;
  11. Shiseido;
  12. Clarins;
  13. Givenchy;
  14. Clinique;
  15. Elizabeth Arden;
  16. Rivole Genève;
  17. Victoria’s Secret;
  18. Gosh;
  19. L’Oréal;
  20. Maybelline;
  21. Revlon;
  22. Max Factor;
  23. Bobby Brown;
  24. Lamel Professional;
  25. Tony Moly.

Premium or high-end brands for color cosmetics

Lancome logo

Manufacturer: France

This brand was founded in 1935 and originally specialized in the production of eau de toilette and skin care products for the face and neck. Later, however, Lancôme specialized in luxury cosmetics. The first lipsticks appeared in the collection in 1951. In 1967, Lancôme presented its first mascara under the name Lancômeatique. This set a new quality standard.

All Lancôme make-up is subject to strict production controls. Today, the brand produces the following cosmetic products:

  • mascaras;
  • powders;
  • blushes;
  • foundations;
  • lipsticks;
  • lip glosses;
  • highlighters, etc.

The best cosmetics brands in the world: Lancome

Photos –

Most of Lancôme‘s lipsticks contain the molecule Pro-Xylan, which smoothes the skin on the lips and fills in wrinkles. The pigment Opti-Carmine helps to maintain a long-lasting, luminous color, while Ceramide 5 increases the resistance of the epidermis.

With the Lancôme Luxury Cosmetics Beauty Box you can conjure up perfect make-up and set luminous accents. The brand is praised for its very wide range of colors, the beautiful packaging design and the health-safe formulations.

Lancôme was the first cosmetics brand whose managers had to set up a waiting list for those who wanted to buy a branded nail polish.

La Prairie

Manufacturer: Switzerland

La prairie logo

Number 6 in skin care in the selective Swiss cosmetics market last year, number 1 in China and the top Swiss export in the USA – La Prairie is arguably the big player in luxury cosmetics. The cult brand generates 96 percent of its sales abroad and is by far the best-known Swiss luxury cosmetics brand. Named after the beauty clinic of the same name on Lake Geneva, the brand has been dedicated to cell research since 1978.

The brand specializes in skincare rather than makeup, but if you’re looking for a high-quality concealer or powder, you should definitely get one from La Prairie.

La Prairie powder

Guerlain cosmetics company, logo


Manufacturer: France

Guerlain is a luxury cosmetics brand with more than 200 years of history, known for its perfumes and decorative products. As early as 1828, Francois Pascal Guerlain founded a family business that specialized in consistent, unique fragrances.

Guerlain‘s first prominent customers were Queen Victoria of Great Britain and Queen Isabella of Spain.

The first Guerlain cosmetics were launched in 1956. Since then, it has become increasingly popular. The brand’s cosmetics have received particularly warm feedback from professional make-up artists and consumers:

L’or Radiance Concentrate Wish Pure Gold

Make-up foundation, the formula of which is enriched with 24-carat gold. The product has pronounced light-reflecting properties that accentuate the skin’s assets.

Terracotta Poudre Bronzante Hydratante

A bronzing powder created by adding a unique pearlescent pigment that literally illuminates the face from within.

Rouge G de Guerlain Jewel Lipstick

A long-lasting lipstick that stays on the lips for hours without fading. Enriched with oils that nourish the lips and maintain the skin’s elasticity. Comes in a stylish author’s case designed by Lorenz Baumer.

L'or Radiance Concentrate Wish Pure Gold, enriched with gold
L’or Radiance Concentrate Wish Pure Gold, enriched with gold


Chanel logo

Manufacturer: France

Chanel luxury cosmetics need no introduction. It is one of the most coveted and best-selling brands in the world. The brand, which was founded by the legendary Coco Chanel, is constantly developing and improving its own cosmetics line. Mascara, blush, powder and other products from the eponymous manufacturer are always one step ahead – thanks to proprietary and patented innovations in the field of cosmetics.

The latest make-up Chanel products 2023:

Rouge Coco Baume

This is a moisturizing and tinted balm that ensures beautiful lips day after day.

The Chanel lipsticks
The Chanel lipsticks

Dimensions ultimes de CHANEL

Length, volume, curl. With the Dimensions ultimes mascara from Canel, your lashes reveal all their dimensions for perfect hold. Lasts up to 8 hours.

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Dior logo

Manufacturer: France

The world-famous Dior brand has been around for over 70 years and is associated with luxury and impeccable taste. The fashion house began producing decorative cosmetics in the early 1960s.

Today, the Dior luxury cosmetics brand is very diverse. At the same time, all products launched on the market meet the highest quality standards and are absolutely safe. They are based on proven components that are mainly of natural origin.

Christian Dior launched his first perfume, Miss Dior, in 1947 in honor of his own sister Catherine Dior.

The most popular novelties, which were enthusiastically received by the majority of fashionistas:

Dior Prestige

The lightest foundation that protects your skin from ultraviolet rays. It contains rose microparticles and leaves your skin radiant, moisturized and glowing.

Pump N Volume HD

Mascara that makes even the most inconspicuous, barely noticeable lashes look long and voluminous. It is long-lasting and does not shed for up to 24 hours.

The Pump N Volume HD mascara

Die Mascara Pump N Volume HD

Rouge Dior Ultra Care

Liquid lipstick with a velvety effect. Very easy to apply thanks to the flower-shaped applicator.

Giorgio Armani

Das Logo der Kosmetikfirma Armani

Manufacturer: Italy

The decorative cosmetics line from Giorgio Armani was founded relatively recently, in 2000. Giorgio Armani himself often said that make-up is an indispensable part of fashion, as it emphasizes the advantages of a woman’s face and conceals her imperfections.

Many make-up artists and beauty bloggers point out that the products of the eponymous manufacturer not only have a pronounced caring effect, but are also very resistant. Armani mascara, foundation, eyeshadow and lipstick do not fade over the course of the day, so they do not need to be adjusted regularly.

The most popular cosmetic products that are safe to recommend:

Rouge D’Armani Matte

A classic that comes up again and again. This matte lipstick is available in 18 shades and is easy to apply. It contains valuable ingredients that gently care for your lips, including fillers and precious oils.

Rouge D'Armani Matte Lippenstift
Rouge D’Armani Matte Lipstick

Lasting Silk

Another product that has become a bestseller. This shade evens out your complexion with its silky feel and velvety finish. It also protects the face from intense sunlight and other unfavorable environmental influences.

Armani Lippenstifte: die Farbpalette
Armani lipsticks: the color palette

Victoria’s Secret

Victoria's Secret Kosmetik Logo

Manufacturer: USA

For over 40 years, the American brand Victoria’s Secret has been delighting women with beautiful, seductive lingerie, stunning fragrances and high-quality decorative cosmetics. It is important to note that hypoallergenic and effective ingredients are used in the production of the latter.

Victoria’s Secret make-up and beauty products are predominantly scented with natural fragrances.

Which cosmetics from the American manufacturer should fill your make-up bag? Look out for the lip glosses:

Velvet Matte

These are matte and thick enough to replace your lipstick. They don’t dry out your lips and don’t plump up easily.

Flavored lip gloss

Shiny, lightweight glosses with a beautiful scent. You can use them on their own or over a matte lipstick. By the way: Flavored lip glosses visually enhance the lips.


Flavoured Lip Gloss von Victoria’s Secret

Flavored Lip Gloss

Victoria’s Secret initially only targeted men. Now the brand’s audience is 100% female. Even the models for the famous shows are selected exclusively by women.

Yves Saint Laurent

Logo der Kosmetikfirma Yves Saint Laurent

Producer: France

Yves Saint Laurent is a premium brand for decorative cosmetics. The manufacturer is extremely selective when it comes to the quality of its products and takes into account the age and characteristics of the skin. The brand’s experts recommend the use of a whole range of coordinated products.

The following decorative cosmetics from Yves Saint Laurent are the most popular:

Couture Eyeliner Spring Look

The eyeliner with a liquid texture that is very easy to apply. It not only deepens your eyes and gives them expression, but also contains a triple complex that accelerates the growth of your eyelashes.

Full Metal Shadow

A metallic, liquid eyeshadow that allows you to create a graphic effect in just a few minutes.

Eyeliner Couture Eyeliner Spring Look
Eyeliner Couture Eyeliner Spring Look

If you want to wear eyeliner all day long, the All Hours palette is just the thing for you.

Tom Ford

Tom Ford logo

Manufacturer: USA

Tom Ford Beauty is one of the offspring of the American designer Tom Ford. The first products hit the shelves in 2005 and immediately met with an extremely positive response. Incidentally, the same manufacturer also developed the lipstick that perfectly covers thin lips and makes them plumper and more seductive. Truly magical!

Tom Ford Kosmetik

Estee Lauder

Manufacturer: USA

This famous cosmetics brand is a true symbol of quality, efficiency and safety. All Estee Lauder lipsticks, mascaras, foundations and other products are made from ingredients that are safe for health and do not cause allergies.

The best products:

Estee Lauder Pure Color Envy Color Replenish Lip Balm

A lip balm with a silky, creamy formula that gives a soft, delicate shimmer while nourishing and protecting the skin from flaking.

Estee Lauder Double Wear Lip Pencil

A lipstick that is ideal for creating a beautiful contour that does not rub off during the day. One of the advantages of the product is the soft brush, which allows the lipstick to be applied as precisely and evenly as possible.

Estee Lauder Pure Color Envy Color Replenish Lip Balm


Shisheido Logo

Manufacturer: Japan

Shiseido has been producing skincare and decorative cosmetics for over 140 years. Without exaggeration, it is the oldest Japanese cosmetics brand, originally specializing in facial and hair care products. The main feature of Shiseido products is their ability to adapt to any type of epidermis. In addition, they do not cause allergic reactions or swelling. They also do not roll off or spread throughout the day.

Shiseido’s products for concealing localized imperfections, such as the StickFoundation, are very good. It has a creamy texture, effectively covers even the most noticeable imperfections without clogging the pores and has a strong moisturizing effect.

Gesichtskorrektor Stick Foundation


Clarins Logo

Manufacturer: France

This label specializes in both medical and decorative cosmetics. Clarins products offer a wide range of shades that blend comfortably with the skin’s texture and are ideal for creating bright, delicate and daring looks.

You could take special note of the:

Lip Comfort Oil Intense

A lip care oil for a unique shine, comfort and a rich, long-lasting color. It also contains three precious oils that protect the skin from environmental influences.

Ombre 4 Couleurs Frozen Summer

A four-color eyeshadow that allows you to “play” with 4 different finishes: Satin, Glitter and Metallic.

Clarins Make-up


Givenchy Logo

Manufacturer: France

Givenchy is a French luxury cosmetics brand that is popular with the world’s stars. The products are made from skin-friendly ingredients and last all day. Here are some cosmetic products that have already become real classics and are still very popular:

Rouge Interdit lipstick

The lipstick emphasizes the beauty of your lips with its unique satin texture. Its biggest secret is the liquid crystals, which give the lips a soft shine while moisturizing and nourishing them.

Rouge Interdit Lippenstift

Prisme Again! Visage

A compact powder available in 4 colors that can either be blended or used alone. Leaves the skin radiant and supple.

Powder Blush Quartet

A long-lasting blush that gives the face a very natural and beautiful glow. It also prevents excess skin oil during application.


Clinique Logo

Manufacturer: USA

Clinique not only stands for quality cosmetics that revitalize the epidermis and do not cause allergic reactions, but also for a breathtaking line of decorative products. They are characterized by their freshness, variety of colors and ease of application.

If you’re looking for a product that can remove even the most stubborn makeup, Clinique makeup removers can help.

Clinique make-up remover

Elizabeth Arden

Logo der Kosmetikfirma Elizabeth Arden

Manufacturer: USA

High-quality decorative cosmetics with predominantly natural ingredients that care for skin, eyelashes and eyebrows. Elizabeth Arden products are hypoallergenic and can also be used by women with sensitive epidermis. Elizabeth Arden lip balms are not only soothing and nourishing, but also provide a beautiful subtle shine.

Elizabeth Arden Kosmetik

Budget cosmetics brands


Manufacturer: Denmark

The production of Gosh cosmetics began in 1984 and today it is in great demand worldwide and is often purchased by beauty salons. And this is not surprising: Gosh cosmetics are not tested on animals, contain only safe ingredients and are manufactured and tested using modern equipment. Be sure to look out for the Gosh powder, which is characterized by a soft, crumbly and airy base. It is available in different shades, sets evenly and does not chip.

Gosh lip glosses

70% of the brand’s products are made from plant-based ingredients and are suitable for vegetarians.

L’Oréal Paris


Manufacturer: France

Another popular brand that has been producing affordable decorative cosmetics since 1907. And every 3 to 4 months she launches new products and significantly updates her color palette. Judging by the reviews, the best novelties of the fall-winter 2023 season are

L’Oréal Paris True Match

Concealer for all skin types that conceals dullness, dark circles and redness.

Color Riche Ultra Matte Nude Lipstick

A matte lipstick with a soft, creamy texture that contains a light-diffusing gel and takes good care of the lips.

Color Riche Ultra Matte Nude Lipstick


Revlon Markenlogo

Manufacturer: USA

Revlon stands for affordable yet high-quality cosmetics that are popular all over the world. No wonder, because REVLON is associated with flawless, universal colors and absolute safety for the skin. The lipsticks from the manufacturer of the same name are the most appreciated. They do not run throughout the day and give your lips a seductive shade. Our favorite is the Revlon Super Lustrous Lipstick, a satin lipstick in a stunning cherry shade that nourishes the skin of your lips and protects them from drying out and chapping.

Revlon Super Lustrous Lipstick colors
Revlon Super Lustrous Lipstick colors

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Maybelline New York

Maybelline Logo

Manufacturer: USA

At the heart of Maybelline New York‘s philosophy is Maybe She’s Born with It.

Maybe It’s Maybelline‘s philosophy is to continually refine feminine beauty and create innovative formulas. The brand’s affordable yet high-quality mascaras are particularly popular. They do not crumble, lengthen the lashes well and help to create a beautiful curl.

The best new products this year:

  • Volume Express Curved Brush;
  • Volume Express Ultra Volume.

Volume Express Curved Brush brings out the beauty in your eyes

Max Factor

Max Factor Logo

Manufacturer: USA

Affordable lipsticks, lip glosses, foundations and other beauty products that need no introduction. Incidentally, this brand is often recommended by professional make-up artists. Although Max Factor cosmetics are in the budget segment, they are long-lasting and have a pleasant texture.

If you are looking for an affordable and high-quality powder, we recommend Creme Puff. This product has good mattifying properties and will be the base for perfect make-up. It can be used dry or wet: The second application method gives the product a soft, creamy texture and smoothes the skin.

Creme Puff: Puder und Foundation gleichzeitig
Creme Puff: powder and foundation at the same time

Bobby Brown

Manufacturer: USA

Bobby Brown‘s lipsticks in brown and beige shades are real classics from this brand. This is not surprising, as they were developed and popularized by a professional make-up artist. The main reason why Bobby Brown make-up is so good is that it can be tailored to the tastes and needs of a particular woman. Incidentally, this is one of the best highlighters from the brand’s Holiday’20 Luxe Layered Collection. It contains long-lasting pigments and pearl extract to give your face a natural glow.

Highlighter from the Holiday'20 Luxe Layered Collection

Lamel Professional

Lamel Logo

Manufacturer: Britain

Lamel Professional was only founded in 2012, but is already well established. The manufacturer is engaged in scientific developments in the field of cosmetology and annually expands the product line for make-up applications, while the prices of cosmetics are quite affordable.

It is recommended to try out:

Primer Green 03

An adaptable make-up base with a green undertone that helps even out skin tone and conceal most imperfections. It moisturizes and nourishes your skin while preventing redness and rashes.


An antibacterial powder with salicylic acid, minerals and talc. An excellent solution for problematic skin prone to breakouts and blackheads.

Face Makeup

Eyebrow and eyeshadow set. Subtle nude shades for a beautiful everyday look.

Tony Moly

Tony Moly Logo

Manufacturer: South Korea

One of the best South Korean cosmetics brands that started its work in 2006. Tony Moly‘s products are not only beautifully packaged but also very appealing to women. They are high quality, affordable and very decorative! We recommend trying Tony Moly‘s Eyetone Single Shadow, which applies smoothly and doesn’t fade for over 18 hours.

Tony Moly Make Up
Tony Moly Make Up

The Saem

Das Logo der Kosmetikfirma The Saem

Manufacturer: South Korea

The Saem was only founded in 2010, but it is already enjoying great popularity all over the world. The reason for this are really effective cosmetic products that deliver the advertised result. If you want a perfectly even complexion that looks as natural as possible, we recommend The Saem Eco Soul Porcelain Skin BB Cream. It makes the skin velvety and radiant and conceals large pores and other skin imperfections.Die Saem BB Cream

How can you choose when all cosmetic brands are good? – you may ask yourself. The answer is: try them! All the cosmetic brands mentioned in this material are of high quality. Nevertheless, you may like the lipstick from Tony Moly better than one of Dior.

It may also happen that your favorite lipstick is discontinued for some reason. In this case, you have to look for a similar lipstick from another brand. And that’s where our list comes in handy: it only contains brands that have an impeccable reputation.

Text: Anastasia Nikitenko